How is your business growth

Business growth usually happens in 4 main ways:

1. Market Penetration (Sell More to Existing Customers)

   • Increase marketing in your current market.

   • Run promotions, loyalty programs, upsells, and cross-sells.

2. Market Expansion (Find New Customers)

   • Target new geographical locations or demographics.

   • Expand through online platforms or global reach.

3. Product Expansion (Offer New Products/Services)

   • Add complementary products or services.

   • Innovate based on customer needs.

4. Diversification (Try New Markets + New Products)

   • Riskier but high reward.

   • Example: A clothing brand launching into cosmetics.